Privacy Policy

Last updated: 24/07/2026

 

This Privacy Policy explains how Kelly Tanks (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit or use our website: www.kellytanks.co.uk (the “Site”) and when you contact or engage with us.

 

We are committed to protecting your privacy and handling your personal data fairly, lawfully, and transparently.

 

1. Who we are and how to contact us

Controller:

Kelly Tanks

Website: www.kellytanks.co.uk

Email: info@kellytanks.co.uk

Phone: +44 (0)1889 508944

Postal address: Rawnslow Farm Sandon Bank Stafford ST18 9TE UK

 

If you have any questions about this policy or how we use your data, please contact us using the details above.

 

2. What information we collect

We may collect and process the following types of personal data:

2.1 Information you provide directly

• Contact details – name, email address, phone number, company name, job title.

• Enquiry details – information you provide when you contact us via forms, email, or phone (e.g. project details, technical requirements, or other messages).

• Account / order information (if applicable) – billing address, delivery address, order history, payment-related information (note: card details are usually processed by third-party payment providers and not stored by us).

• Marketing preferences – your choices about receiving marketing communications from us.

 

2.2 Information we collect automatically

When you use our Site, we may automatically collect:

• Technical data – IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, device information.

• Usage data – information about how you use our Site (pages visited, time spent, navigation paths, referring sites).

 

This information is typically collected through cookies and similar technologies. See section 6 (Cookies) for more details.

 

3. How we use your information and legal bases

We use your personal data for the following purposes:

1. To respond to enquiries and provide customer support

1. To respond to messages you send via our contact forms, email, or phone.

2. Legal basis: Legitimate interests (to respond to and manage enquiries and relationships).

 

2. To provide our products and services

1. To process orders, supply goods or services, manage deliveries, and provide after-sales support.

2. Legal basis: Performance of a contract (or steps taken at your request before entering into a contract).

 

3. To manage our relationship with you

1. To notify you about changes to our terms, privacy policy, or services.

2. Legal basis: Performance of a contract / Legal obligation / Legitimate interests (to keep our records updated and our customers informed).

 

4. To improve our Site and services

1. To analyse how visitors use our Site and to troubleshoot, test, and improve its functionality and content.

2. Legal basis: Legitimate interests (to develop and improve our website, services, and user experience).

 

5. To send you marketing communications

1. To send you information about our products, services, events, or news that may be of interest to you.

2. Legal basis: Consent (where required) or Legitimate interests (for relevant B2B contacts, where appropriate).

3. You can opt out at any time (see section 8).

 

6. To comply with legal obligations

1. To meet our legal, regulatory, and compliance obligations (e.g., record-keeping, responding to lawful requests by public authorities).

2. Legal basis: Legal obligation.

 

7. To protect our business and prevent misuse

1. To keep our Site secure, prevent fraud, and protect our rights and the rights of others.

2. Legal basis: Legitimate interests (to protect our business, systems, and users).

 

4. How we share your information

We do not sell your personal data. We may share your data with:

1. Service providers / processors

1. Website hosting, IT support, analytics providers, email service providers, and payment processors (if applicable).

2. These third parties only process your information on our instructions and are subject to appropriate confidentiality and security obligations.

 

2. Professional advisers

1. Lawyers, accountants, insurers, and other professional advisers if reasonably necessary for the purposes of managing our business, obtaining advice, or handling disputes.

 

3. Authorities and regulators

1. Where we are legally required to do so or where necessary to protect our rights, property, or safety (or those of others).

 

4. Business transfers

1. In the event that we sell or transfer part or all of our business or assets, personal data may be transferred to the buyer or successor organisation as part of the transaction, under appropriate safeguards.

 

5. International transfers

Where we transfer your personal data outside the UK (for example, where our service providers are based abroad), we will ensure that appropriate safeguards are in place, such as:

 

• The receiving country has been deemed to provide an adequate level of protection by the UK government; or

• We use standard contractual clauses or other approved data transfer mechanisms.

 

You can contact us for more information about international transfers and the safeguards we use.

 

6. Cookies and similar technologies

Our Site may use cookies and similar technologies to:

• Enable essential site features and security.

• Remember your preferences.

• Analyse how visitors use the Site for performance and improvement.

 

Depending on the jurisdiction and the type of cookies, we may rely on:

• Consent – for non-essential cookies, obtained via a cookie banner or settings tool; or

• Legitimate interests – for strictly necessary cookies, which are essential for the operation of the Site.

 

You can control cookies through your browser settings or cookie preferences tool (where available). Disabling certain cookies may affect how the Site functions.

 

For more information contact us.

 

7. How long we keep your information

We retain your personal data only for as long as reasonably necessary to:

• Fulfil the purposes for which it was collected.

• Satisfy any legal, regulatory, tax, accounting, or reporting requirements.

• Resolve disputes and enforce our agreements.

​​

Retention periods vary depending on the type and purpose of the data. In general:

• Enquiry data is kept for as long as necessary to respond and for a reasonable period afterwards (e.g., 12–24 months).

• Contract and transaction records are typically kept for at least 6 years to comply with legal and accounting obligations.

• Marketing data is kept until you opt out or withdraw consent, or it is otherwise no longer needed.

 

We will securely delete or anonymise data when it is no longer required.

 

8. Your rights

Under UK data protection law (UK GDPR and the Data Protection Act 2018), you have the following rights, subject to certain conditions:

1. Right of access – to obtain a copy of your personal data and information about how we process it.

2. Right to rectification – to have inaccurate or incomplete data corrected.

3. Right to erasure (“right to be forgotten”) – to request deletion of your data in certain circumstances.

4. Right to restriction – to restrict processing of your data in certain situations.

5. Right to data portability – to receive your data in a structured, commonly used, and machine-readable format and transmit it to another controller where technically feasible.

6. Right to object –

• To processing based on our legitimate interests (including profiling), and 

• To direct marketing at any time (including profiling related to direct marketing).

1. Right to withdraw consent – where we rely on your consent, you can withdraw it at any time (this does not affect prior lawful processing).

 

To exercise any of these rights, please contact us using the details in section 1. We may need to verify your identity before responding.

 

9. Marketing communications

If you have given us consent, or where we are otherwise legally permitted (e.g., B2B marketing under legitimate interests), we may contact you about products, services, or updates we think may be relevant.

You can opt out at any time by:

• Clicking the “unsubscribe” link in marketing emails; or

• Contacting us at [insert contact email] and stating your preference.

 

We will then update our records accordingly.

 

10. Security of your information

We take appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing, accidental loss, destruction, or damage. These measures may include:

• Secure hosting and access controls.

• Encryption and/or pseudonymisation where appropriate.

• Regular monitoring and review of our security practices.

 

However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee its absolute security.

 

11. Third-party links

Our Site may contain links to third-party websites, plug-ins, or applications. Clicking those links or enabling those connections may allow third parties to collect or share data about you.

We do not control these third-party sites and are not responsible for their privacy practices. We encourage you to read the privacy policies of each site you visit.

 

12. Children’s privacy

Our Site and services are not intended for children under 16, and we do not knowingly collect personal data from children. If you believe we may have collected data from a child, please contact us so we can delete it.

 

13. Complaints

If you have concerns about how we handle your personal data, please contact us first so we can try to resolve the issue.

 

You also have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner’s Office (ICO)

Website: https://www.ico.org.uk

Helpline: 0303 123 1113

 

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this page periodically to stay informed about how we process your personal data.